
Zyad Mohamed Husseini
Co-founder & Chief Executive Officer
Zyad Mohamed Husseini is co-founder and Chief Executive Officer of PNM Agency, the growth arm of PNM Group. He leads the agency out of Cairo, where the team handles brand, marketing, websites, IT and the sales systems that connect them for clients across Egypt and the wider MENA region.
His focus is the idea the agency was built on: that marketing should not stop at the click. Zyad runs PNM Agency as one connected system — build, market, sell, ship — so the brand, the campaign, the store and the delivery are owned by a single accountable team rather than split across vendors who never speak to each other.
He works closely with the group’s other companies, and with the agency’s clients, on the work that turns attention into orders. That includes Matgarak, the group’s own e-commerce venture, which PNM Agency took from identity through to a live launch — proof, on the group’s own product, of the system the agency sells.